Behringer
VINTAGE - VST Synth Launch
The Challenge:
Launch Behringer's first-ever software product - a free vintage synth - and support the Playing for Change Foundation in the process.
My Role:
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Developed launch messaging across the product page and email blasts
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Collaborated with brand teams and leadership to shape the tone and storytelling
Result:
Launched a globally available free synth while driving charitable awareness and engagement.
Behringer
UB-Xa - Classic Analog Synth Launch
The Challenge:
Create compelling copy for one of Behringer's most anticipated synths with a devoted fanbase and years of buzz.
My Role:
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Co-developed product page copy and marketing campaign content
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Collaborated with video and design teams to align messaging across launch channels
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Balanced storytelling with deep product knowledge
Result:
Drove significant community engagement and a high-profile product reveal.
Behringer
WING - Digital Console Launch
The Challenge:
Support the launch of Behringer's most advanced digital mixing console to date - with unified messaging across product page, interface, and campaign assets.
My Role:
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Co-developed copy for the product page and all promotional materials
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Worked closely with UX/UI, Graphics, German Brand team, leadership to deliver website copy, campaign headlines, product launch materials, and microcopy
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Ensured copy supported both technical accuracy and clear positioning
Result:
Cohesive, high-impact launch for a technically complex product.
UX Projects
Overview:
Worked on a wide range of UX projects across Music Tribe platforms.
Key Projects:
Result:
Improved user experience across multiple platforms and reinforced brand voice consistency.
Marketing Copy Projects
Over my 8+ years at Music Tribe, I created product marketing copy for a wide range of pro-audio gear, synthesizers, and effects. These projects combined product positioning, brand voice, and technical clarity to engage musicians and audio professionals worldwide.
Projects:
Other Launches:
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Contributed copy for various guitar pedals, DI boxes, audio interfaces, and live sound gear
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Created social captions, email blasts, and video scripts.